6-Stage Web Design, SEO & CRO Sequence
Services & Methodology
Designing a website or running A/B tests without a clear model of your search intent and unit economics produces noise. Our engagement sequence moves step-by-step from bespoke web architecture and technical SEO to live conversion testing.
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Bespoke Web Design & Frontend Architecture
Distinctive art direction engineered on zero-bloat, edge-delivered static HTML and CSS.
Generic templates flatten brand trust and bloat main-thread execution. We design custom typographic systems, tactile layouts, and interactive calculators/estimators that pass Core Web Vitals budgets out of the box.
Deliverables: Custom design token systems, responsive HTML/CSS architecture, interactive conversion tools (calculators, brief builders), and Cloudflare Pages/Workers edge deployment.
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Technical SEO & Search Eligibility
Ensure every high-value page is crawlable, canonicalized, and structured for search and answer engines.
Before chasing backlinks or writing new copy, we eliminate technical defects: host/protocol redirect chains, orphan routes, missing image sitemaps, and ambiguous entity relationships.
Deliverables: Edge canonical & 301 routing (
_worker.js), XML & image sitemaps, verified Schema.org JSON-LD graphs, and Google Search Console query-cohort baselines. -
Product Marketing & Buyer Positioning
Identify your highest-value customers, then map their exact decision criteria.
Product marketing is more than white papers. It requires getting an unfiltered view of your target buyers, digging into their mindset, needs, and anxieties, and translating that into clear page hierarchy.
Deliverables: Product positioning, messaging hierarchy, market sizing, buyer segmentation, pricing analysis, use-case mapping, and persona creation.
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Analytics & Data Integrity
Getting an accurate, trustworthy view of how users interact with your site.
Even teams with analytics installed are often awash in unverified metrics. We audit event instrumentation so you can make confident decisions from clean data.
Deliverables: Analytics setup, tracking & data integrity audit, custom reporting, inbound channel attribution, and click/scroll heatmap analysis.
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Funnel & Cohort Analysis
Locate the exact step in your funnel where revenue is leaking out.
You cannot optimize every page at once. We quantify drop-off across each stage of acquisition and onboarding to identify which pages will produce outsized returns when fixed.
Deliverables: Multi-step funnel diagnostics, CAC vs. LTV modeling, cohort retention analysis, and onboarding behavior by acquisition channel.
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Conversion Rate Optimization (CRO)
Formulate evidence-backed hypotheses and run controlled experiments in the real world.
Once you know what is happening and where to focus, we combine qualitative customer research with rigorous experiment design to test high-leverage changes.
Deliverables: Heuristic evaluation, qualitative Voice of the Customer (VoC) research, hypothesis prioritization matrix, conversion copywriting, test implementation, and post-mortem statistical analysis.