Engineering Research
Engineering teardowns, conversion rate optimization frameworks, and technical SEO architecture published by LunexVentures, grounded in live production telemetry.
An engineering-level teardown of how interactive scale calculators, STL repair checklists, vertical prompt samplers, zero-reload drawer checkouts, and Schema.org knowledge graph integrations outperform traditional contact forms across six live client domains.
An engineering analysis of why B2B software and technical services struggle to convert: managing multi-stakeholder buying committees, compressing evaluation latency, and removing procurement friction.
A structured engineering checklist for conversion rate optimization: calculating statistical power, pairing macro and micro metrics, and auditing cognitive friction before launching split tests.
Quantitative analytics shows what users do; qualitative voice-of-customer research reveals why. 11 low-overhead techniques to diagnose friction, uncover objections, and elevate conversion rates.
An architectural critique of high-intent paid landing pages: evaluating headline relevance, visual hierarchy, form friction, trust signals, and distraction elimination.
Empirical conversion rate benchmarks across e-commerce, bespoke manufacturing, and high-ticket commissions. Why generic industry averages are deceptive and how traffic intent dictates performance.
Why complete visual redesigns executed without baseline telemetry and conversion hypothesis testing destroy organic traffic, break user mental models, and burn engineering capital.
